Surakshana · A pendant that watches over you
Invisible Safety,
Visible Dignity.
Surakshana looks like a chain you would wear to temple. Inside is one red button, pressed and held to ask for help.
Press and hold the medallion for 3 seconds
The meaning behind the button
Every mark on it means something.
- S
- SurakshanaProtection, in our own word.
- +
- EmergencyThe cross is the button. Press it for any emergency.
- !
- Protection alertThe small shield at the centre: a call for protection.
- MLS
- My Life SaviorThe promise behind it.
When it is needed
For the moments no one plans for.
Today, in Rayachoti, in Kadapa, in a flat in Hyderabad, an old mother falls in the bathroom at 2 AM. She lies there six hours, until the milkman comes.
With Surakshana, she presses her chain.
A fall
When you cannot reach the phone, you do not need the phone.
Sudden illness
Chest pain, dizziness, breathlessness. Stay where you are and press; you do not have to find the phone.
Theft, or a stranger at the door
At home, on an errand, alone in a cab. One press, wherever you are.
Worn like jewellery
Ageing is not a disease. It is maturity.
A medical bracelet says “I am sick.” Surakshana hangs on black beads and gold, worn daily like a thaali, without a second thought. No one needs to know it is there until you do.
Deep red
BlackOur values
What we will never compromise.
Truth over tech
We will only promise what we can prove. Trust is our real product.
Affordability over profit
We keep it affordable on purpose. A farmer in Rayachoti deserves the same safety as anyone in Jubilee Hills.
Simplicity over features
One red button. No app, no fingerprint, no voice command. It is made for a tired, frightened, shaking hand.
Family over factory
We would rather listen than lecture, and we speak your language: Telugu or English.
“I have family and friends who suffered alone because help could not reach them in time. They could not get to the phone. My own parent and grandmother were in that situation, and are no longer with us. I made Surakshana so that no one else has to wait alone.”
Safety should not be a prison. It should be a button that sets you free.
Message us on WhatsApp before you decide, about your mother, your father, or yourself. We reply in Telugu or English.